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Mirna's avatar

Yet another great insight into the indie brand world Liz! I haven't heard of Haut Cacao previously, but I know and very well love the other three brands. I must admit that I had been regularly using Lovely Day Botanicals some years ago, but then I stopped resonating with me. I had no insight into their business, but now I'm able to connect the dots. I'm happy to hear they are back on track being true to themselves, so I'm inclined to give them a(nother) go! Although I'm aware there are more brands out there that are striving devoid of social media machine, I would like to emphasize Natural Wisdom spa as one of those worthy of love and attention. ♥️

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Liz the green spirit's avatar

Thank you Mirna! It's true that as consumers, we don't see what's happening behind the scenes. Josy is an amazing soul, and she took a very brave leap to reclaim her brand and vision. So is Joanne from Haut Cacao, she's a wealth of information. Natural Wisdom Spa is a wonderful brand indeed, thank you for mentioning her.

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Mirna's avatar

*it stopped resonating...

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Galina AP's avatar

It's always interesting to speak to brand founders and see business and products through their eyes. And having read this post it's heartening to see that some beauty brands founders are drawn and value meaningful connections, rather than filtered reality of endless marketing psi with the help of influencers. Thank you for an insightful post and sharing variety of female voices that continue to work in the niche beauty industry

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Liz the green spirit's avatar

Thank you dearest Galina, and I am delighted that you found it heartening. I, too, felt uplifted upon reading their responses. As we concluded on our IG Live discussion last week, it's not all doom and gloom: may we continue to find those whose values align with ours.

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